Digital magazine Consumption Matches Print, with a lot more Bang for the Buck
Although digital magazine issues aren’t as widely read as print issues, readers tend to consume about as many digital as print issues, per studies.
in 2024, The 42% of connected adults reading digital magazines reported reading an average of almost 2.7 (2.66) issues in the last 30 days. That rivals the number of issues read (2.72) by print magazine readers.
While the number of issues consumed by digital issue readers has remained relatively steady since 2015, the average number of print issues consumed by readers has been declining..... This suggests that alongside print’s reach, people are also spending less time reading print magazines and much more time reading digital heck you have a newsstand in your pocket.
Print magazines continue to enjoy relevance with luxury advertisers, though. So-called “High Luxury” brands are forecast to allocate fully 45% of their budgets while spending in the high six figures for a full page in some cases with success practically unknown.
Interactive Digital distribution can reach many tens of thousands if not millions via social media, email, and sharing not to mention instant lead (email) capturing and micro-commitments with almost instant analytics, No Doubt about it, the bang for the buck is obvious.